What you bring to your work, job, dept., division, to your small business or your career, IS part of the value you bring into the world. Putting that in writing helps you to better establish that value and build it, to improve it. When you put a business in writing, with your know-how, and create content for the public arena, it's much easier to establish yourself as an expert. As an expert you're in a better position to create information products and services that people will desire. When you bring more value to your staff, prospects, customers and clients, you create more value in the market place and a greater chance at wealth.
Putting your know-how in writing is at the very foundation of making your reality a dream, and your dream a reality. Putting your know-how in writing is at the heart of the true to yourself business strategy.